Activation
How users reach the first useful outcome.
For seed–Series A teams with a live product
Review your product practices.
Reflect on how your team delivers value. Get practical questions to investigate together.
Start the assessment15 statements · Free · No email required
For startups with real users and funding or revenue.
Product practices self-assessment
Five areas to review
Retention
Whether customers keep getting value over time.
Monetisation
The product decisions connected to paying and renewal.
Roadmap focus
How the team chooses work and reviews its effects.
Product ownership
Who can make decisions and move the work forward.
Rate each statement using recent examples. Choose “I don’t know / not applicable yet” if you lack evidence or the question does not fit.
Your results suggest what to check next. They reflect your own ratings, without a PMF classification or external benchmark.
Product leadership for your team
I’m Filippo Ferri, Product Leader and Fractional Head of Product. I help founders investigate product problems, choose priorities and guide the team.
Previously in product roles at Heroic and LeadsBridge. At Ikigai, I mentored 50 admitted startups and evaluated over 200 applications.
For a closer look, a paid Product Diagnostic reviews your product, data and team context.
Start with what you can observe today.
Discuss your answers with the team, or bring one question to an intro call.
Take the free assessment